Starting 11

Starting 11 is the world’s first live daily fantasy football platform, turning football fans into football managers.

“Brand Capital International has been the perfect partner to help Starting 11 launch in India, the biggest and fastest-growing fantasy sports market in the world. ”




Sports and gaming


Minneapolis, USA


BCCL Partner since October 2019

Brand Capital is the strategic investment arm of Bennett Coleman & Co. Ltd (BCCL) or the Times Group – India's largest multimedia conglomerate and leaders in English and regional print media, TV, radio and digital media. The 180 year old company has cultivated a 360 degree spectrum of media assets and owns and manages The Times of India, Times Now, city-centric Mirrors, The Economic Times, ET Now, Maharashtra Times, Navbharat Times, Vijay Karnataka, Radio Mirchi, Times Music, Times OOH and, to name a few.

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