Brand Capital International Invests in Digital Health Company, TALi Digital Limited
India, December 10: TALi Digital Limited (ASX: TD1) (TALI or The Company), a leading digital health business is pleased to announce that it has signed an investment agreement and an advertising agreement with Brand Capital International (BCI), the strategic investment arm of Bennett, Coleman and Company Ltd. (The Times Group).
TALi TRAIN, the Company’s flagship product is a clinically validated digital training and treatment program that addresses early childhood issue-attention difficulties.
The Indian market represents a significant growth opportunity for TALi Digital. India is an attractive market for TALi as almost one in eight children between 2-9 years of age are estimated to have at least one neurodevelopmental disorder 1. This represents a direct opportunity of approximately 30 million children in the TALi age range 2. India possesses the world’s second largest middle-class population with approximately 340 million people and is set to surpass China in size by 2035 3.
TALi Digital launched TALi DETECT and TALi TRAIN cognitive performance tools in India via the iOS and Android app stores in October 2020. The investment and advertising agreement with Times Group will provide a platform for TALi DETECT and TALi TRAIN to be directly marketed to the Indian consumer via the Times Group’s 360-degree media assets, which includes the country’s most popular print, television, radio and digital channels. The Times group engages with over 550 million people every month.
TALi Digital Managing Director Glenn Smith said “We are pleased to be partnering with Brand Capital International in the Indian market. TALi will leverage the Brand Capital International investment to expand in India through The Times Group’s 360-degree media assets, which includes the country’s most popular print, television, radio and digital channels. This will provide the absolute maximum exposure possible in growing the Indian market opportunity for TALi.
Neville Taraporewalla, President of Brand Capital International said “We are thrilled to have TALi join the Brand Capital International family. Their innovative offerings, science-backed strategies and engaging game-style program will surely resonate with India’s youth. We are glad to help them share their products with the Indian public via Times Group properties and ultimately, help children become better, more successful students.”
About TALi Digital Limited
TALi Digital Limited (ASX: TD1) the parent company of TALi Health Pty Ltd, is a leading digital health business is seeking to improve attention in early childhood through its breakthrough TALi platform. TALi combines evidence-based proprietary algorithms inside a game-based program to assess and strengthen core attention skills. Learn more at talihealth.com.au.
About Brand Capital International
Brand Capital International, is the strategic investment arm of The Times Group, that leverages brand-led growth and value creation via unique and pioneering investment models and programs.
The Times Group is the largest media conglomerate in India with a global reach. The Times Group engages with over 550 million Indians every month via print, TV, radio, websites & apps and OOH sites. The Times Group's key brands include The Times of India, the world's largest broadsheet English daily; The Economic Times, India's largest (and the world's second largest) financial daily; Radio Mirchi, India's largest FM radio network; Times Now and ET Now, India's leading English news and business news channels and Zoom, a leading general entertainment channel.
PR Contact: Christina Lockwood: Christina.Lockwood@timesgroup.com
TALi Digital Website - https://talidigital.com/
Brand Capital Int Website - https://www.brandcapitalus.com/
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2 Arora NK, Nair MKC, Gulati S, Deshmukh V, Mohapatra A, Mishra D, et al. (2018) Neurodevelopmental disorders in children aged 2-9 years: Population-based burden estimates across five regions in India. PLoS Med 15(7): e1002615.
Disclaimer: Content Produced by Brand Capital International