The India opportunity is quite evident to everybody –– 1.35 billion people, fastest growing middle class & consumer market, emerging startup ecosystem etc. the list goes on.
However, do non-Indian startups understand the Indian market? Where do you start? How do you localize your product? How do you scale within a diverse & complex market like India? These are some obvious questions that should be on the minds of founders.
On episode 11 of The Desi VC (Podcast) we discuss all of the above & more. Piyush Puri (Vice President, Brand Capital International –– the strategic investment arm of Bennett Coleman and Co. Ltd. (Times Group)) & Akash break down the India opportunity for startups outside India & explore what cross-border investing looks like within a corporate #venturecapital structure.
Catch the full episode here:
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